oh please. get over yourselves people. wilco makes great records. VW makes great commercials. and cars that are fun to drive. leave it at that. by signing with a major label, one could argue that a band is "selling out". i'd rather hear a wilco song in a well-crafted smart, creative VW commerical then hear one of their songs on a crappy mainstream radio station. let it be. and be thankful that you can be entertained watching a VW spot with Wilco instead of some cheesy awful track that was constructed by a commerical composer with bad taste.