Shouldn't there be an "alt" in there somewhere? Anyway, I think they're more the Dick's Sporting Goods of music with the above genre playing the part of sports. If you're into sports/singersongwriteretc, then there's something for men, women & even kids, and everybody I've recommended either entity to generally comes away happy with the experience. But if you need a big plasma screen/arena rock then Best Buy or Pearl Jam might be more your bag. I think somebody like U2 might be the Wal-Mart of rock: they're huge, they've got a little something for everybody, but if they're your favorit