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Surely I'm not the only one who is tired of such things as Waaves, Jaill, Haerts, Chvrches, and other intentional misspellings. 

I thought I read somewhere that they do it for search engine friendliness. If you google "churches" you get pages and pages of Vatican, St Peters, Notre Dame, etc. If you google "chvches" you get the band.

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I thought I read somewhere that they do it for search engine friendliness. If you google "churches" you get pages and pages of Vatican, St Peters, Notre Dame, etc. If you google "chvches" you get the band.

That makes logistical sense, but it still feels forced, especially since it's become so common.  If you do a search for churches band chvrches is the first result.

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