Bon Jovi tries to protect his (fake) name

[cryptique]

Never mind the fact that Bon Jovi's name is actually "Bongiovi"...

 

http://news.yahoo.com/s/ap/20070719/ap_on_...le_jon_bon_jovi

 

What a tool ... though the energy drink guy is on thin ice with the "itsmilife" thing.

 

Bon Jovi objects to name of energy drink

 

Thu Jul 19, 10:20 AM ET

 

Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker.

 

But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker.

 

In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can. Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life."

 

"As you should be aware, one of Bon Jovi's most popular songs is entitled `It's My Life,'" the letter states. "We hereby demand that you immediately cease and desist all further use of the name `Mijovi' and `It's My Life.'"

 

Carrington said the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." The full phrase on the can is "itsmienergy.itsmijovi.itsmilife."

 

"It is just unfair," Carrington, 37, told the Asbury Park Press for Thursday's newspapers. "It is unfair because Mijovi has nothing to do with Bon Jovi."

 

A spokeswoman for Bon Jovi declined comment when contacted by the newspaper.

 

Carrington said he started Mijovi in August 2004 as a way to raise funds for an environmental consulting business.

 

He said there were no coffee-based energy drinks even though coffee is one of the best-selling beverages in the U.S. Working with a flavor company, he developed Mijovi, a coffee drink that contains taurine, B-vitamins and caffeine.

 

Carrington says he's willing to stop using "itsmilife" on cans once an inventory of 3,000 cans is used up. But he says he's keeping the faith

[PigSooie]

He needs to get over himself.

[Lammycat]

My favorite part:

 

"As you should be aware, one of Bon Jovi's most popular songs is entitled `It's My Life,'" the letter states.

 

Quick raise of hands of how many people were aware of this.

 

I thought so.

[JUDE]

He needs to get over himself.

 

[MrRain422]

There are like 3,000 songs called "It's My Life".

[Reni]

 

I don't care what you say anymore, this is my life

Go ahead with your own life, and leave me alone

[quarter23cd]

Maybe Bon Jovi should avoid using such generic song titles.

[Mr. Tony Margaritatime]

...I mean Stevie Ray Vaughan is dead, and we can't get Jon Bon Jovi in a helicopter. Come on, folks. "Get on that helicopter John. Shut the fuck up and get on that helicopter! There's a hair dresser in there. Yeah, go ahead in there, yeah yeah." - Dennis Leary

[mountain bed]

...I mean Stevie Ray Vaughan is dead, and we can't get Jon Bon Jovi in a helicopter. Come on, folks. "Get on that helicopter John. Shut the fuck up and get on that helicopter! There's a hair dresser in there. Yeah, go ahead in there, yeah yeah." - Dennis Leary

Excellent!

 

btw, I thought the name was Blo Jobbi

[W(TF)]

What an ultra maroon.

[Mr. Tony Margaritatime]

Excellent!

 

btw, I thought the name was Blo Jobbi

 

I love that bit

[anodyne]

i suppose i should hold off on opening that bon jovi themed pizza delivery joint. i was going to call it "open all nite", but that record was such a flop i doubt jon would even realize it was his song title.