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Studio version of "the thanks I get" in commercial.


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He's posting from The County Cork Mental Institution, you know.

 

 

They have one, it's weird. This big, red brick old mansion with windowlickers hanging out everywhere. Spooky fucking place.

 

I am not mental, just put together differently.

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I haven't seen this ad yet, but it doesn't bother me. I work at an advertising agency right now and I'll vouch that most people in my industry don't have some evil motivation to use certain music in advertisements. Whoever convinced their producer to use the Wilco track must be a big fan of the band and wanted to show them some love.

 

What bothers me, or makes me laugh really, is when a band like Of Montreal whores out a song to Outback Steakhouse by letting the ad agency re-record the lyrics to be "Let's go Outback tonight." It doesn't make them a less talented act or anything, but it just speaks to the kind of music and attitude they have - willing to do anything to make a buck. So, I feel bad for their fans.

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Don't think Tweedy has any problems footing the bills. I find this whole thing a bit disturbing. Yes, a lot of bands sell thier songs to car commercials, but the fact that Wilco hadn't was one of the things that made them special.

 

Are you their accountant? The economics of this are not transparent to me, but I have an idea of a few of the things that they pay for out of what they make, both in the studio and on the road:

 

management company

PR firm

studio space (that sits idle when they are not there -- which is a lot of the time)

music, amps, lighting equipment, including the road cases and storage

transportation for equipment

techs and roadies

web site hosting and coding thereof

insurance

travel expenses for the group + support people

accounting service to keep track of it all

etc etc

 

then, after everyone else is paid, I do have an idea of what it costs to keep a household running:

 

Mortgage/home maintenance

Utilities like gas/electric/cable/phones

Insurance (including homeowners medical and life)

Cars (including insurance and fuel/maintenance)

School

Clothes

Food

saving for college/retirement

and a million other things that I can't even think of, but trust me, makes the money fly out of the bank account ever single day.

 

I don't know what you do (or are planning to do) for a living, but I hope no one calls you a sell-out when you pick up your paycheck.

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Tom Waits has gone to court with companies for using his material against his wishes. He said something to the effect of "A song should exist within its own world, and allow you to build your own associations around it. When a commercial forces a product association with a great song some of the magic is lost." I'll never get over the Kinks song from Village Green in the HP commercial. It dissapoints me how much it reminds me of the commercial everytime I hear what is essentially a great song.

 

That being said I don't watch TV these days so I think the songs won't be dirtied. Likewise, it's not part of my M.O. to decide I have lost respect for a band who releases albums I savor and has consistantly left me in a state of awe in concert, over something as banal as a television commercial.

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I'll never get over the Kinks song from Village Green in the HP commercial. It dissapoints me how much it reminds me of the commercial everytime I hear what is essentially a great song.

 

I never have any problems with that as long as I've heard the song plenty before I ever heard it in the commercial. I don't think of HP when I hear Picture Book because I'd already listened to it a zillion times before I ever heard it on the commercial, and the same is true of Revolution. I suspect Thanks I Get is going to be safe, too.

 

On the other hand, Pink Moon is pretty much always attached to that commercial in my head -- I didn't listen to it much before the commercial, so the commercial's associations win.

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Again, I'm VERY excited about them having their song in the VDubs commercial. I'm happy for them.

 

As much I really do NOT want to share them with the world, I really DO want everyone to know who they are. I was at work today and the commercial came on...and I started freaking out (again) and the bartender turned it up so everyone could hear. They all KNOW how much I dig Wilco and they were very excited for the band and FOR ME :thumbup

 

They've (and more importantly to me, Jeff has) worked very hard for a long time. SO, I think it's a good thing :D

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(I blame Moby.)
Yea, me too..let's blame everything on Moby....

 

I have not heard this yet and frankly it is a bit weird, but what the heck. Music is a business, not just art. I am sure they got a pretty good amount of money for this, so maybe they don't have to tour quite as hard next winter.

 

LouieB

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and the songs don't even seem to really fit the commercials all that well (well the 2 we've seen) imo.

 

when the commercials are great and the song fits it, i totally support whoever the artist is letting their songs be used.

 

doesn't make me feel any differently about Wilco, i just kinda wonder why at this point i guess

 

That's a good point. There's a car commercial out there with Huddle Formation by the Go! Team in it, and I love hearing that come on, I think it fits the commercial and its such a happy and fun song anyway.

 

Think about the New Pornographers, who licensed a song to the University of Phoenix, the same for-profit college chain that's been accused of bilking students with under-qualified teachers and shoddy education. How can anyone look at that and not be a little disappointed that they'd let themselves be used to sell such a product?

 

To be fair, they are crazy Canadians and didn't know University of Phoenix was a little shady:

 

It's one of those things that just, you get a call, and somebody said "hey, the University of Phoenix wants to use the end of "Bleeding Heart Show" in a commercial." And I thought, "eh, fair enough." And I really honestly didn't know that University of Phoenix was a huge online university. I actually thought it was, like, the University of Phoenix; like, every city has its big university, you know? And I thought, "oh, it'll show in the Southwest." It seemed kind of odd to me, like, I've never heard of a university having a TV commercial, but I thought, oh well. All of a sudden, people started saying "I saw your commercial during 'Saturday Night Live'" or "I saw your commercial during 'American Idol'," and I thought, "what the hell is up with that?" Then I began to realize that, well, I guess we inadvertently signed up to be in a big commercial. How about that?

 

 

Anyway, whatevs to Wilco, it's their shit, they can make money off it if they please. I just remember Isaac Brock's rationale behind licensing Gravity Rides Everything for a van commercial: dude needed some cash money.

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Now that you've gotten that out of your system, would it make you feel bad to know that I actually am fat?

I thought it was uncalled for personaly.

 

 

My buddy joe and I bump bellies when we meet,way more fun than high fives!

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Someone help me out here. I seem to remember the intro to War On War being used for a commercial a few years back. Just the instrumental opening bit. Was that for HP? My memory ain't what it used to be.

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Someone help me out here. I seem to remember the intro to War On War being used for a commercial a few years back. Just the instrumental opening bit. Was that for HP? My memory ain't what it used to be.

 

 

if memory serves me correctly, it was used for a chicago tourism commercial.

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Yea, me too..let's blame everything on Moby....

 

I have not heard this yet and frankly it is a bit weird, but what the heck. Music is a business, not just art. I am sure they got a pretty good amount of money for this, so maybe they don't have to tour quite as hard next winter.

 

LouieB

 

it works in the commercial. it's nice to hear a bit of Wilco in everyday life, in my opinion. anyone who's actually angry about this needs to rethink their priorities.

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They were playing the crap outta that commercial during the Cavs game Sunday night, I think, and it was very distracting at work to hear it again and again - cool, but distracting.

 

If yer a young punk railing against the system, it's one thing. If yer a middle-age guy with a family and a mortgage, that's another.

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What bothers me, or makes me laugh really, is when a band like Of Montreal whores out a song to Outback Steakhouse by letting the ad agency re-record the lyrics to be "Let's go Outback tonight." It doesn't make them a less talented act or anything, but it just speaks to the kind of music and attitude they have - willing to do anything to make a buck. So, I feel bad for their fans.

 

When Outback approached me, I was in this really weird state of mind where I was so indifferent I didn't really care. I was pretty heavily medicated with antidepressants that were pushing me in this weird direction. I was very indifferent, very detached. It was helping me with all this anxiety and paranoia and this crazy depression stuff, but it made me make a bad decision."
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That's a good point. There's a car commercial out there with Huddle Formation by the Go! Team in it, and I love hearing that come on, I think it fits the commercial and its such a happy and fun song anyway.

 

I read something put out by The Go Team saying they let the ad company have that tune as an olive branch to their record company. Because they are a sample heavy band, they wanted to look good for their record company so their bosses could go to bat for them in obtaining rights for samples. Nothing in this world is black and white.

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